TGCC
Fondation
TGCC Foundation – A Committed Advocate for Contemporary Art in Morocco
Founded in 2017, the TGCC Foundation has emerged as a major player in cultural promotion and contemporary art in Morocco. Through its Artorium Art Space in Casablanca, its charitable initiatives, and its competition for emerging contemporary artists—the Mustaqbal Prize—the foundation works every day to elevate the national art scene and provide broader access to culture.
Its mission is anchored in three principles: preserving, passing on, and revealing. The ambition is clear: to contribute to Morocco’s vibrant artistic scene while fostering connections between artists, their works, and the general public.
Preserving cultural heritage
and memory
Throughout the year, the TGCC Foundation organizes contemporary art exhibitions, themed conferences, and cultural events that highlight the richness of Morocco’s artistic heritage. The Artrorium thus becomes a place for dialogue, reflection, and the celebration of creativity in all its forms.
Passing on art to new generations
Believing that culture should be accessible to everyone, the foundation carries out numerous educational initiatives. School visits, creative activities, workshops, and meetings with artists enable younger generations to engage with contemporary art and develop their artistic sensibilities. This commitment to education helps forge a genuine connection between art, schools, and society.
Revealing emerging
talent
Supporting emerging contemporary artists is at the heart of the TGCC Foundation’s mission. In 2021, it launched the Mustaqbal Prize, a competition that showcases promising young Moroccan artists and supports them in developing their artistic practices. Serving as a true springboard, this prize helps foster a new generation of artists who are shaping the future of the national cultural scene.
A lasting commitment
to contemporary art in Morocco
By actively engaging with Morocco’s cultural landscape, the TGCC Foundation reaffirms its commitment to preserving artistic heritage, fostering a passion for art, and discovering the talents of tomorrow. It is thus part of a sustainable initiative in which art becomes a powerful vehicle for transmission, sharing, and creativity, helping to preserve and bring Morocco’s cultural heritage to life while supporting the emergence of a new generation of artists.